Laick Design recently teamed up with Cleveland brewery, Platform Beer Company, and Prantl’s Bakery to develop the postcard for their latest collaboration the Raspberry Torte beer. The postcard which was printed in full color showcased the new beer flavor the raspberry torte and was direct mailed to clubs, event companies, restaurants and speciality venues as a way to get them to carry the new beer at their facilities.
The front of the card featured engaging photography with the beer and the torte featured. Whereas the back featured info on the beer and how to begin the process of having it available for purchase.
Over the years, Platform Beer Company has collaborated with Prantl’s Bakery on other flavors such as the chocolate torte and the burnt almond torte.