In the bustling realm of marketing, reaching potential customers at the right time with the right message can make all the difference. For APG Supply in Connellsville, PA, targeting new homeowners can be a strategic move to introduce them to the company’s offerings. One effective way to connect with this audience is through a well-crafted postcard campaign. Below is the guide we used with APG Supply on getting their Spring postcard ready to go. Understanding Your Audience Before diving into the technical aspects of creating a postcard, it’s crucial to understand who you’re targeting. New homeowners are often in the midst of settling into their new spaces, making them receptive

Over the years we have designed many items for Pearl Insurance Agency in Zelienople, PA. We have been fortunate enough to develop their logo, website, signage and window decals. Recently, we designed their new business cards. These cards are printed on 16 point paper with a velvet varnish to give the paper a smooth look and feel. The back of the card features their logo embossed in a pearlescent raised ink. This full color card is just gorgeous and really plays into their branding that they already use in their work.

We recently designed new billboards for Pro Comfort Heating & Cooling located in Waynesburg, PA. Laick Design designed the new billboards and feature an engaging heading and product photography of their American Standard products. The new billboards are focusing on the winter and therefore heating systems. Each billboard is full color and has Pro Comfort Heating & Cooling’s logo, phone number, website and American Standard branding. As with most billboards the goal is to keep it simple and the message is very clear and to the point for any passerby. If you would like a billboard laid out for your business please contact Laick Design.

We recently designed a series of new sell sheets for DR3 Roofing. The sell sheets are part of a series of materials that DR3 Roofing can use in their selling process. The pieces are all connected and part of a larger series of materials that DR3 Roofing can use when meeting with clients either in person or virtually. The pieces use the colors, logos, and design elements we used in their website redesign and in other elements we have completed for DR3 Roofing over the years. By having a consistent design and professional looking materials DR3 Roofing should be able to display professionalism that goes along with their services that they offer

This marks the third year that Laick Design has helped develop and design the membership directory for the Greene County Chamber of Commerce. Using new membership information along with updated County statistics and history this membership directory is 88 full-color pages and is distributed to new members, existing members and potential businesses. With last year’s publication being recognized as a “Best in the Burgh’” winner, the overall look and design of the piece didn’t change too much. The cover features the new colors the Chamber is using that matches their office window display and their updated stationary along with a gorgeous photo from Ben McMillen from McMillen Photography. The guide is perfect bound and the inside content

With college football season kicking off this weekend, Waynesburg University starts their 2019 season. For over 19 years, Laick Design has handled the Waynesburg University football media guide. This year’s guide was spiral bound at 88 pages featuring a full color cover set along with black and white interior pages. The interior pages featured articles, stats, player bios, information on the University as well as features on the Athletic Department. The media guide was shown at the PAC media day event held on July 26th.

This weekend is the seventh annual Uniontown High School Hall of Fame banquet and once again Laick Design designed the program for the event. This program is 68 pages and contains bios on the inductees, ads, scholarship info, and info on the projects the Hall of Fame committee has completed over the last seven years. It is always a real pleasure to work on this project and to showcase the alumni from Uniontown High School. If you are interested in having a program developed for your event please contact Laick Design today!

The 11th Fayette County Sports Hall of Fame banquet weekend starts this weekend in Fayette County. The event will bring in past sports winners and honorees to the Penn State Fayette Campus. This also marks the tenth year Laick Design has completed the layout and design for the program. This year’s program is 68 pages full of articles, profiles, ads and scholarship winners. If your business or organization is in need of a program to commemorate their event please contact us today!

One of the projects we have been working on for over two years has been the Upper Monongahela River Water Trail map. This map was funded through grants and the state of West Virginia as a way to show boaters, kayakers, and others using the Monongahela River the various entry points and facilities along the Mon. The map is two-sided and features text featuring the types of fish in the Mon, the history of the Mon as well as safety regulations. The inner part of the map shows the map in detail from Brownsville, Pa to Fairmont, W.Va. Each stop is detailed with restaurant, hiking, biking, restroom and historical markers.

We did it again! Laick Design recognized as Best in the Burgh by Lindenmeyr Munroe for the 2018-2019 Greene County Chamber of Commerce guide. Back in July 2018 we featured this project on our website. You can read more about it here.