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SEO stands for Search Engine Optimization (SEO) and it helps you get more attention and help you to stand out in the crowd. There are over 8 billion searches in Google monthly! With the help of SEO, you will have the perfect keyword to match the search of the user. Just as it is believed that front row shops grant you more foot traffic the same principles apply to SEO. If you are on the first page you will get more traffic and customers to your site. You will get more traffic to your site but also more customers that will definitely help your bottomline.

SEO has endless applications and features but the main benefits which can help both small and established business are mentioned below:

Increased traffic:

When a user searches something in search engine, thousands of results are shown but the user will select only from the few top positioned links in most of the cases. That position can be achieved through SEO. With a proper title and Meta description, your website reaches in one of the top positions.

ROI:

It doesn’t matter if you are an e-commerce seller or an informational site, you need to know what return you are getting from your investment in SEO. Through SEO, you can track not only traffic generation but also the conversion rates and to an extent, who spent what time in what section of your website and for how long. Is your content engaging your user or are they clicking elsewhere?

Cost Effectiveness:

SEO is cost effective because it identifies your target audience and markets you to them. Television shows an advertisement to all sort of people who may not have any connection to the viewer but with SEO your link pops up only when a user searches for your related product or service. You get work worth every penny spent.

Increased site usability:

Just as a well designed piece of furniture helps you access all your things easily; in the same manner, SEO channelizes your website and manages its architecture in a manner that it makes easy for a user to find what he/she is looking for. If a user can find information on your site easily they will have a far greater experience and perception of you and your business.

Brand awareness:

As word of mouth helps you become famous locally, SEO helps you get renowned internationally. It is simple mathematics, more views generate more clicks, the same way more views also provide a level of trust as everyone knows only the best gets on top of the search results.