At Laick Design, we often help organizations bridge the gap between outdated web infrastructure and how people actually engage online today. A recent example of this work is our DNS migration project for Fayette County Crime Stoppers, designed to simplify access to their most active and up-to-date platform: Facebook.
The Challenge: An Outdated Website
Fayette County Crime Stoppers previously had a standalone website that was no longer being actively maintained or updated. While the organization remains highly active and effective in the community, their website no longer reflected current information, updates, or engagement. This created a disconnect for visitors who were searching for accurate contact details, crime alerts, or ways to submit tips.
Meanwhile, Crime Stoppers’ Facebook page had become their primary communication hub—hosting timely updates, community alerts, and outreach efforts. The challenge was making sure the public could easily reach this active platform without confusion or dead ends.
The Solution: Strategic DNS Migration
Laick Design implemented a DNS migration that now routes all traffic from the former website domain directly to the official Fayette County Crime Stoppers Facebook page.
Rather than allowing users to land on an outdated website, the DNS update ensures that:
- Visitors are automatically directed to the most current and actively managed platform
- The organization maintains a professional and reliable digital presence
- Community members can quickly find updates, announcements, and contact information
This approach preserves the value of the existing domain while aligning it with real-world usage and engagement habits.
Why DNS Matters
DNS (Domain Name System) management is often overlooked, but it plays a critical role in how users experience a brand or organization online. In this case, a simple but strategic DNS change:
- Eliminated confusion caused by outdated content
- Improved accessibility to timely information
- Reduced maintenance costs associated with an unused website
- Enhanced trust by directing users to a verified, active source
A Smarter Way to Stay Connected
For organizations like Crime Stoppers—where timely communication and public trust are essential—meeting people where they already are online is key. By redirecting the domain to Facebook, Fayette County Crime Stoppers can continue focusing on community safety without worrying about maintaining an additional platform.
Helping Organizations Adapt
This project is a great example of how Laick Design supports nonprofits, municipalities, and community organizations with practical, forward-thinking digital solutions. Sometimes modernization doesn’t mean building something new—it means making what already exists work smarter.
If your organization has an outdated website, unused domain, or evolving communication needs, Laick Design can help you find the right solution to keep your audience informed and connected.
