Creating a strong first impression starts with the details—and nothing represents your brand in a more tangible way than a well-designed business card. At Laick Design, we recently had the opportunity to develop a bold, modern business card for KW Commercial Steel City, part of the globally recognized Keller Williams Realty network.

This design was built to reflect the professionalism and strength of the Pittsburgh, PA market while staying true to the KW Commercial brand. Featuring a striking dark color palette, the cards incorporate a dramatic Pittsburgh cityscape background that immediately connects with the urban commercial real estate environment. The use of high-contrast typography ensures readability while adding a sleek, contemporary edge.

A standout feature of this project is the balance between branding and personalization. The front of the card emphasizes the KW Commercial identity, while the reverse side delivers clear, accessible contact information—making it both visually impactful and highly functional. Strategic use of accent colors, particularly the bold gold tones, helps draw attention to key details without overwhelming the design.

We also focused on creating a layout that feels dynamic yet organized. The angled elements and layered transparency effects add depth, giving the card a premium, high-end feel that aligns with the expectations of commercial real estate professionals.

These business cards are more than just contact information—they’re a reflection of credibility, expertise, and brand consistency. We’re proud to help KW Commercial Steel City make a lasting impression with a design that stands out in a competitive market.

If your business is ready to elevate its branding with custom-designed print materials, Laick Design is here to help bring your vision to life.