Website Development

Health Haven

  • June 5, 2024

At Laick Design, we are passionate about helping local businesses thrive in the digital landscape. Our recent project with Health Haven in Alexandria, VA, is a testament to the power of effective SEO strategies. Here’s a peek into the work we did and the remarkable results we achieved.

Understanding Health Haven’s Needs

Health Haven, a premier wellness center in Alexandria, VA, approached us with a clear goal: to enhance their online visibility and attract more local clientele. They offer a range of services, from weight loss management to nutritional counseling, but were facing stiff competition in the local market.

Our Approach

  1. Comprehensive Website Audit: We began by conducting a thorough audit of Health Haven’s website. This included analyzing the site’s structure, loading speed, mobile-friendliness, and existing content. Our audit identified key areas for improvement and provided a roadmap for our SEO strategy.
  2. Keyword Research: Understanding the local market was crucial. We performed in-depth keyword research to identify the most relevant and high-traffic search terms related to Health Haven’s services. Terms like “chiropractor in Alexandria VA” and “wellness center Alexandria” were among the top keywords we targeted.
  3. On-Page Optimization: We optimized existing content and created new, keyword-rich pages to enhance relevance and authority. This included updating meta tags, headers, and alt texts, as well as ensuring all content was engaging and informative.
  4. Local SEO Enhancements: For a local business, appearing in local searches is vital. We optimized Health Haven’s Google My Business profile, ensuring accurate information and encouraging customer reviews. Additionally, we built local citations and created geo-targeted content to boost local search rankings.
  5. Technical SEO Improvements: Technical aspects like site speed, mobile optimization, and secure connections (HTTPS) were addressed. We resolved issues that could hinder search engine crawlers and implemented schema markup to enhance search engine understanding of the site’s content.
  6. Content Strategy: We developed a content calendar focusing on regular blog posts, informative articles, and patient testimonials. This not only improved keyword rankings but also established Health Haven as an authority in the wellness space.

The Results

The impact of our SEO efforts was significant and swift. Health Haven experienced a 45% increase in organic traffic within the first three months. Local search rankings improved dramatically, with many targeted keywords reaching the first page of Google search results. Furthermore, the enhanced online presence led to a 30% increase in appointment bookings and new patient inquiries.


At Laick Design, we are thrilled with the success of our SEO campaign for Health Haven. By combining technical expertise with a deep understanding of local SEO, we were able to drive tangible results that have had a lasting impact on their business. If your business is looking to improve its online visibility and attract more local customers, we’d love to help you achieve similar success.