We recently designed and developed the logo for Kreuz’n Calibrations a sister company of Chuck’s Collision Shop located in Waynesburg, PA. This logo development was a fun little project to work on as we had a lot of creative freedom. This allowed us at Laick Design to develop many ideas that were presented to the client for review.
With their feedback, we settled on a simple and straightforward look. Choosing to focus on the words rather than any iconography, the client chose a custom designed font we developed for them. The name Kreuz’n plays into the car culture metaphor of cruising and the owner’s last name Kreuzer.
Rather than using a simplistic look that they use for Chuck’s Collision Shop we went with a red, white and blue look for this company.