Beyond Parallel Fitness Community, located in Cranberry Township, was looking for a refresh of their website after moving to a new location and offering some new services to their membership. They chose Laick Design for this fresh look as the new website needed to engage current users as well as bring in prospective members.
With a move to a new location in Cranberry Township, PA, and the offering of a new service in the addition of a 24/7 gym the new website needed to feature these items prominently.
We began with engaging photography of members participating in Crossfit training, personal training and photos of the 24/7 gym area. This was further tied together by using colors from their logo and outside signage. Keeping the colors the same allowed for an instant theme of being recognized throughout as well as consistency.
The new website also features profiles on the staff and ownership of the gym showcasing info on each individual along with their bios. By having this on the site, users can easily see who they may be training with.
Also added on this site is the Workout of the Day feature. This allows Crossfit members to see what workout will be at the gym for that day before coming into the gym. Another benefit is that it allows members to train at home if they are unable to make it to that training session.
As a Call to Action, the schedule a free consultation has been added to each page of the site. This form connects to software that the staff uses on-site to manage interest and specials.
Check out the new site at: http://bpgyms.com